Consumer purchases of healthful food and drinks created with sustainable ingredients are, of course, affected by price. However, statistics increasingly reflect that in the minds of consumers the value of items containing less sugar and more non-animal proteins is spiking. Items that are organic, non-GMO and free from gluten and other allergy-irritating ingredients are also being purchased like never before. In addition, food and drinks created with transparent processes by companies that vet their supply chains are becoming bigger priorities for consumers too. One thing is clear: family dinners consisting of dollar-menu items or prepared from unhealthy uber-cheap store-bought products are fast being replaced by clean label foods and ingredients. Consumers are increasingly seeing the big picture: that they're actually paying a big price in terms of health and sustainability when they purchase unhealthy food and drinks. This is great news, not just for manufacturers of natural food and drinks, and clean label ingredients companies like Sweet Additions, but it’s great news for the world. People care more and more each day what they put into their mouth and the mouths of their family, as well as where it comes from and how exactly it’s produced. The pendulum is swinging from “How cheaply can I feed my family?” to “How well can I feed my family?" At Sweet Additions, although the data shows this new consumer behavior as a relatively sharp recent increase, we see the phenomenon as confirmation of a wave we recognized back in 2004 when we were founded. Consumers are clearly becoming increasingly health-, eco- and socially conscious about the foods they purchase and consume. They care about the footprint left by every purchase. So we’re staying the course with items like: and TapiSweet™glucose syrups manufactured from the enzymatic conversion of rice or tapioca. These highly versatile nutritive carbohydrates are now available in organicand non-organic RicePro™100% plant-based nutritive protein concentrate containing a full amino acid profile. Available in both organicand non-organicformulations, RicePro is gluten free, odorless, bland-tasting and highly versatile. RiceTrin™TapiDex™, Rice Complete™, Avena Dex™, and all the rest including new innovations currently in development. At Sweet Additions, we’ve been creating a wide selection of innovative starch derivatives, sweeteners and plant-based protein alternatives since 2004 that provide solutions to food and beverage manufacturers seeking natural and organic ingredients that don’t compromise functionality or quality. We got in at the right time so that natural food and drink manufactures can partner with us at any time and consumers seeking healthful, sustainable ingredients may benefit all the time. Contact Sweet Additions today